finding value, laying trails
Product leadership for companies that can build almost anything and need to know what to build. Based in Singapore, working across Asia.
What we do
You have more ideas than people to build them, or a product that has stopped moving. We talk to your customers, read your numbers and sit with your team, then come back with what to build next, what to stop, and why.
We turn the decision into something a team can build: what the product does, how it feels to use, and the order it ships in. Weave, our design practice, carries the experience and the interface.
We run delivery with your team, with ours, or with agents doing work a team used to do. One plan, one place where the facts live, and a working build in front of you every week. Forge, our engineering practice, does the building.
Product leadership on retainer, for companies that need a head of product before they can hire one, or between hires. Two days a week, in your meetings, accountable for the roadmap.
How we work now
On our recent builds, work that used to need a team of eight ran as parallel agent sessions, each with its own written brief, merged by a person who read every change. It is faster. It also makes it easier to build the wrong thing quickly, so the work that matters most has moved to the two ends: deciding what gets built, and checking what comes back.
Work
Draft for review. Screens are placeholders; clients stay unnamed until we agree what can be said.
Automotive retail software · Australia
We shaped the story, wrote the site and built the experience that opens it: one customer record drawn as a living system, told in a single continuous scroll.
Strategy · Weave · Forge
Hospitality · Singapore
A platform the operator's team could sign into and use on their own, from guest records to campaigns. It was built as eight agent sessions running in parallel, and every change was reviewed before it merged.
Strategy · Forge
Legal services · Singapore
We took over a vendor codebase that matches businesses with lawyers, fixed what was breaking, and moved it to infrastructure the client owns.
Strategy · Forge
The group
Book a conversation
Tell us what you are trying to build, or what you are stuck on. One of us will call or write back, and the first conversation costs nothing.
Em
Answers about m-anant. A person reads what I can't answer.